Brand Growth & Innovation Manager

Be.first is a global talent and workforce solutions company helping organizations build, manage and scale high-performing teams across markets. We combine human expertise with technology to make recruitment and workforce operations more efficient, accessible and scalable.

The Brand Growth & Innovation Manager will be responsible for growing the visibility, customer base, sales and commercial opportunities of Hey Sweetie and Panço Kidswear.

This is a hands-on role combining brand building, sales growth, partnerships, customer engagement and product innovation. The Manager is expected to find opportunities, build relationships, execute ideas and turn them into measurable business results.

The Brand Growth & Innovation Manager will be responsible for growing the visibility, customer base, sales and commercial opportunities of Hey Sweetie and Panço Kidswear.

This is a hands-on role combining brand building, sales growth, partnerships, customer engagement and product innovation. The Manager is expected to find opportunities, build relationships, execute ideas and turn them into measurable business results.

2. KEY RESPONSIBILITIES

Brand & Sales Growth

• Develop campaigns, promotions and activations that increase awareness, traffic and sales.

• Identify new customer segments, sales channels and revenue opportunities.

• Support corporate, school, gifting, events and institutional sales.

• Develop initiatives that increase repeat purchases and customer engagement.

Partnerships & Business Development

• Build relationships with corporates, schools, hotels, event companies, influencers, activity centres and other relevant partners.

• Develop collaborations, cross-promotions and commercial partnerships.

• Maintain a pipeline of opportunities and consistently follow up to convert them into business.

Product & Market Innovation

• Identify new products, categories, suppliers and trends relevant to both brands.

• Research what customers want and what competitors are offering.

• Propose and test new products, bundles, experiences and commercial concepts before larger investments.

Marketing & Customer Engagement

• Develop creative content, influencer collaborations and brand activations with measurable objectives.

• Plan campaigns around seasons, holidays, school calendars and key commercial occasions.

• Develop ideas that make the customer experience more engaging and memorable.

Execution & Reporting

• Work closely with operations and store teams to execute initiatives.

• Track sales, campaign, partnership and customer results.

• Maintain a growth and opportunity pipeline and report key opportunities and performance to management.

3. KEY KPIs

• Sales and revenue growth

• New customers and repeat customers

• New sales channels and revenue streams

• Corporate, institutional and event sales

• Partnerships and partnership-generated revenue

• Campaign and influencer performance

• Successful new products and categories

• Customer engagement and brand growth